# Landing Page

The **landing page of ViewZen Analytics** provides access to various functionalities. The functionalities available to a user on the landing page may vary based on their assigned [roles and permissions](https://viewzenlabsug.gitbook.io/userguides/viewzen-accounts/interactive-blocks).

A user in **ViewZen Analytics** may have access to one or more of the following functionalities, depending on their roles and permissions:

* **Dashboards -** Allows users to **create, view, edit, and manage dashboards** that provide visual insights into business data.
* **Connectors -** Enables users to **integrate various data sources** (e.g., databases, cloud storage, etc.) into ViewZen Analytics. Supports multiple **connection types**, including SQL databases, spreadsheets and business applications.
* **Pipelines -** Allows users to **set up data pipelines** for processing and transforming raw data before it is used in dashboards. Supports **ETL and ELT (E - Extract, T - Transform, L - Load) workflows** to clean, merge, and enhance data from different sources.
* **Datasets -** Users can create and manage structured **datasets** that act as the foundation for dashboards.
* **Mapping -** Facilitates **data mapping** to standardize and align different data sources.
* **Formulae** - Provides an advanced **formula builder** to perform custom calculations and aggregations. Users can create **custom metrics, derived fields, and calculated KPIs** to enhance data analysis. Supports **Excel-like functions and expressions** for ease of use.

If users have access to Dashboards, they will land on the dashboard listing page.

<figure><img src="https://2529980633-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FK8cCKBpIeUsWEwOw3Fbj%2Fuploads%2FXbiAuWnuOqPwMaccVg43%2Flandingpage.jpg?alt=media&#x26;token=5faee871-d358-4100-8292-516f6fc683a3" alt=""><figcaption><p>Landing Page</p></figcaption></figure>
