# Measures

Measures are quantitative data points or values that can be aggregated (summed, averaged, counted, etc.) and are typically numerical. Measures represent metrics or facts or KPIs that provide insights into the performance of a business or system. In **ViewZen Analytics**, we support many [inbuilt aggregation functions](https://viewzenlabsug.gitbook.io/userguides/viewzen-analytics/dashboard/create-a-dashboard/toolbar/place-components/properties/data-properties/inbuilt-aggregation-functions) to allows users to get the required measures in quick time and without calculation errors.

While measures are typically derived from numerical data, they can also be created using text or date-based fields.&#x20;

<table><thead><tr><th width="260">Data Field Type</th><th>Inbuilt aggregation functions that can be used</th></tr></thead><tbody><tr><td>Text</td><td>Count, Distinct Count</td></tr><tr><td>Date</td><td>Count, Distinct Count</td></tr><tr><td>Numerical</td><td>All</td></tr></tbody></table>

{% hint style="info" %}
**Tip**

**If your question is related to How Much? How Many?**

Create a measure for it.&#x20;
{% endhint %}

### Visual Components using Measures

The following visual components in **ViewZen Analytics** use Dimensions

<table><thead><tr><th width="189">Visual Component</th><th>Measures Supported</th><th>Remarks</th></tr></thead><tbody><tr><td>Pivots</td><td>All inbuilt aggregation functions</td><td>Mutiple measures are supported. Each measure is a separate column. Measure gets repeated for each dimension value (column dimensions)</td></tr><tr><td>Grid / Table</td><td>Only for aggregate table</td><td>Multiple measures can be used. Each measure is a separate column.</td></tr><tr><td>Charts</td><td>Measures are supported only on the y-axis</td><td>Multiple measures can be used on a singe or multiple Y-axes. </td></tr><tr><td>Card</td><td>Only basic aggregations such as sum, average, minimum, maximum and count are supported</td><td>Only measure in a card is currently supported. To use multiple cards or to create a composite card, use Zones</td></tr><tr><td>Textbox</td><td>Multiple measures</td><td>Multiple measures can be added to a textbox visual data settings. They can be used using the INSERT configuration in the actual text.</td></tr></tbody></table>
